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Building The Brands That Build the World
You handle the hard work. We handle the marketing—so you can focus on what matters most.
🔥 Marketing That Builds Trust—And Works While You Work
I’m Krista Woolhiser, founder of Lit Marketing. Before working in tech, I spent years doing hands-on work, which gave me a deep respect for tradespeople and small business owners. Now, I bring that same work ethic to building high-end websites and marketing systems, using product design, automation, and data-driven strategy to help businesses attract more customers, streamline operations, and scale with confidence.
I know how hard it is to run a business while also trying to market it. Between serving customers and managing operations, marketing often takes a backseat. That’s why I started Lit Marketing—to take it off your plate and give great businesses the tools to stand out, attract customers, and grow.
We don’t just build websites—we build trust. Customers won’t hire a home service business unless they feel confident in who they’re working with. That’s why our marketing systems focus on trust and customer experience at every stage. We create high-converting websites and automated follow-up systems that make it easy for customers to choose you—while simplifying your operations so you can focus on the work, not the marketing.
Let’s build something great together.
Marketing Built for Home Service Pros
We specialize in helping home service businesses scale without stress. While you're on job sites or handling service calls, we keep leads flowing in. Our expertise includes:
Contractors & Remodelers
HVAC, Plumbing, & Electrical
Roofing, Siding, & Exterior Services
Cleaning, Landscaping, & Pest Control
Other home service pros looking to scale!
Marketing Made Effortless for Home Service Pros
Home service pros shouldn’t have to choose between running their business and growing it. Our mission is to simplify marketing by handling it for you—so you can stay focused on your craft, your customers, and your success.
Elevating Top Service Pros to Market Leaders
The best home service businesses shouldn’t get lost in the crowd. Our vision is to help the most skilled and reliable pros dominate their market with high-impact marketing that attracts the right customers, builds trust, and fuels long-term growth.
What Drives Us
- Integrity First – We treat your business like our own and focus on long-term success.
- Overdeliver – Good enough isn’t good enough. We go the extra mile to help your business thrive.
- Grit & Ingenuity – We solve problems creatively and push through challenges to get results.
- Focused on What Works – No fluff, just real strategies that drive leads and growth.
- Respect for Hard Work – Small business owners keep the world moving. We make sure their marketing works just as hard.
Convert Clicks into Customers & Sales—on Autopilot
Stop wasting time on marketing that doesn’t work. Get a proven strategy that attracts, converts, and retains customers—so you can focus on running your business.